Tips for Making Newsletters Simple

Tips for a Making Newsletters Simple

One of the most important things you’ll ever learn in business is that the money is in the list.

Make no bones about it, your list is quite likely the number one asset for your online business.

The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.

That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all…

Here are some tips to make things easier for you:

  1. Keep your emails simple. Forget about creating an “ezine” or magazine style publication because they are just too much work. Plus, test after test has proven that only a small portion of an ezine-type email is likely to be read.
  2. One topic at a time. Many people approach email by touching on multiple topics, so that there is a better chance of appealing to the reader. But again, it’s more work and multi-topic emails can create information overload for your reader. Overall, you’re likely to get better results when you keep your reader focused on the subject at hand. Try it, you’re going to be pleasantly surprised.
  3. Better and higher priced advertising.If you’re selling advertising in your publication, it may create a need for extra content in your emails. If so, see Tip #4 and/or considering reducing the number of ads and charging more. Your advertisers may be willing to pay more for exclusive advertising space.
  4. Get help.Hire a ghostwriter or virtual assistant to help. There is no reason you have to do all the writing for your company.
  5. Make a schedule. Just like with your blogging and other content publishing, make sure your email marketing is scheduled too. Plan topics and product promotions ahead of time for more synergy and great results.

Making email a priority is pretty simple when you have a plan. What’s your email marketing plan?

Tips for Outsourcing Your Writing

Tips for Outsourcing Your Writing

As a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. Here are some tips to help you effectively outsource your newsletter writing.

Identify Your Topics and Goals for Your Content

What do you want the content in your newsletter to achieve? For example, do you want to send traffic to a sales page? Do you want to boost your Facebook page or promote a new contest? Let your ghostwriter know what you want to achieve. It helps them write for your goals.

What Type of Content Do You Want to Writer?

In addition to sending the topics you’d like your ghostwriter to write on, let them know the type of content that you prefer or feel best fits the topic. For example, you might ask them to write a “how to” type article or a product comparison.

Assign the Content Well in Advance of When You Need It

Work with your writer to create a schedule that fits your needs and theirs. For example, you might assign November’s content in October so you have your content ready to upload into your autoresponder at the beginning of the month.

Planning ahead also ensures you bring forth the best content for your subscribers possible and makes it easier for you to include effective product promotions to go with that content.

Provide As Much Information As Possible

In addition to sharing the goals for each newsletter article also let your writer know:

  • What keywords and keyword phrases you want to use, if any. If you publish your newsletter content online then keywords can help improve SEO. If you have specific requests regarding the placement of keywords, for example in the title or the first paragraph, let your ghostwriter know.
  • What you want the message to sound like. Share your brand message and voice. For example, are you friendly and informative, controversial, or authoritative? Include a description of your brand image and message along with a few links to content that accurately conveys your voice.
  • Are there any links you want included in the message? You can always add links later after the content is written. However, sometimes the flow of the article can be improved when the writer inserts the hyperlinks in relevant and appropriate places.
  • How do you want it formatted? For example, does your audience prefer lists? Do they respond to bullet points and content with numbers or steps?

Obviously, it’s a great thing when you can get someone else do quality work for you and free up your schedule in the process. But another benefit you may not notice right away is that working with a writer ensures you are organized and proactive in moving your businesses forward. When there is a writer waiting for instructions, it forces you to stay on top of things and your business has no chance but to grow.

Your Email List – The Center of Your Content Marketing

Your Email List – The Center of Your Content Marketing

You know content is king, but how do you maximize your content marketing efforts? Here are a few things to help you do just that:

  • Put your focus on building a list and you’ll have a valuable asset to tap into over and over again.
  • Numbers don’t matter as much as results. Focus on conversion strategies over building volume.
  • You don’t have to do all the work. Employ the help of guest writers, ghostwriters and private label content.
  • When you work hard just to work hard, you’re not doing yourself any favors. Spend less time working and more time strategizing. That’s where the money is.

Put Your Focus on Building a List

Many online business owners feel that they need to blog X times per week or they have to write X articles per day.

It’s a dangerous trap because in this case, they’ve decided to SCHEDULE tasks, instead of working on RESULTS.

Whatever you’ve decided your schedule to be, this is NOT your magical formula to a successful online business.

Your key to a successful online business is knowing where to spend your time for maximum results.

It’s worth repeating – your key to a successful online business is knowing where to spend your time for maximum results.

It doesn’t matter how much people are singing praises for social media, blogging and other more modern ways of communicating…there is one key asset to your online business that you never want to forget about. And yes, it’s your mailing list.

Of course, all those other activities you do – like blogging, distributing content and “socializing” are important to your online business and they are what drives your list building.

Of course, just having a list isn’t enough. You’ve got to maximize that resource as well.

It’s all well and good that you have the tips to build the list, but what are you going to do with it? Well, you’re going to build a relationship with your readers, give them great advice they’ll come back for over and over again and you’re going to deliver AWESOME products to them too.

Here are a few tips that will help you make the most of your list:

  • Keep in regular touch, but don’t knock yourself out when you don’t have something to share. You want your readers to remember you and readily open your email, so email them when you have something interesting and useful to tell or sell them.
  • Speak directly to your audience. Get to know your readers and what they are looking for. Understand their dreams and their pains, so you can deliver what they want when they want. Write to them as if you’re writing a letter to a dear friend who needs your help. Be sincere. Be real.
  • Give information, but also give regular and relevant offers. If your goal is to sell a product, put your focus on that in that particular email. And better yet, be informative when you sell. The products you sell and recommend should enhance your readers lives, help them achieve their goals and/or solve their problems — your promotions can do the same.
  • Limit the number of links you include in an email. If you want them to really click a particular link, make that the only link in your email to increase click throughs on that particular link. If you have a newsletter with a few different topics or sections, make sure to mention the most important part at the beginning of the email. As interesting as we hope to be to our readers, their attention spans wane and they are not likely to read through the entire email.

Whatever you do, be prepared to evolve to your market’s ever-changing needs. As your list grows…you will gain new insights, know what works and what doesn’t. The more you can be in tune with, tap into that, and adjust where necessary, the more valuable a resource your list becomes.